WPOA: New retailer in Nellysford–Dollar General

Source: WPOA website

There have been a lot of questions about the construction that has started on the vacant property between the Wells Fargo Bank and the UVA Credit Union. What’s going there? What will the building look like? Will it detract from the neighborhood? What has the WPOA Architectural Review Board (ARB) done about this project?

 After several submittals and reviews, the ARB approved this final design of the building for the new Dollar General store in Nellysford. The ARB also required landscaping plans that would improve the exterior appeal of the project and provide some separation of the property from the golf course and other properties to the rear of the project. The signage on the front of the building will be restricted in size and color as will the pedestal sign in front of the building. Landscaping will also be required around the base of the pedestal sign in front of the store.

After several submittals and reviews, the ARB approved this final design of the building for the new Dollar General store in Nellysford. The ARB also required landscaping plans that would improve the exterior appeal of the project and provide some separation of the property from the golf course and other properties to the rear of the project. The signage on the front of the building will be restricted in size and color as will the pedestal sign in front of the building. Landscaping will also be required around the base of the pedestal sign in front of the store.

Under the Wintergreen Master Plan, that property was designated for commercial retail use. The Broadway Group, a developer and construction company out of Huntsville, Alabama, purchased the property to build a Dollar General Store. Their proposed use of the property was permitted under the Wintergreen Master Plan. Since the retail use was allowed, the ARB could not simply deny the application from the Broadway Group.

The ARB could, however, control what the design of the store would look like to make sure that the building would “fit” with the neighborhood and be aesthetically pleasing when completed. The first several designs that were submitted to the ARB were rejected. The board members felt that the typical Dollar General Store design was not a good fit for the neighborhood. They required the developer to submit revised plans according to guidelines and suggestions provided by the ARB.

The objective of the ARB was to have a project that would blend with the commercial buildings to either side of it. The board members and staff spent many hours with the developer to make sure this objective was met. –Jay Roberts, Wintergreen Property Owners Association